The Data Decision Layer for Multifamily
HelloData is an automated market analysis platform for the multifamily industry. It analyzes real-time data from 150,000+ property websites and public datasets to identify your closest comps, survey their rents down to the unit level, and optimize pricing.
Trusted by 30,000+ multifamily professionals, including leaders of the NMHC Top 50.

HelloData Team
Arash Rashidi
Principal Product Manager

Andres Pegado
Principal Product Engineer

Jessica Fitak
Senior Director of Operations

Julie Lombardo
Sr. Director Client Experience & Enablement

Jake Bulkowski
Enterprise Sales Director

Nick Basala
Vice President of Commercial Sales

Alexander Faus
Senior Full Stack Engineer

Robert Stefanic
Senior Full Stack Engineer

Nick Woulfe
Business Development Manager

Victor Padilla
Senior Full Stack Engineer

Joy Morgan
Senior Frontend Engineer

Tim Pemberton
Business Development Manager

Gavin Maxwell
Growth Marketing

Jen Tindle
Partnerships & PR

Jovy Morano
Customer Success Manager

Matthew Dabbert
Senior AI Data Engineer

Our Story
Quantifying the drivers of real estate value for over 10 years
Our team has spent more than a decade building machine learning and AI products that help real estate professionals make data-driven decisions.
We've worked with investors, brokers, lenders and PropTech companies to learn what drives value in real estate, and build intuitive, explainable algorithms that deliver measurable efficiency.
Marc Rutzen, Tim Gamble and Nico Lassaux founded HelloData in 2023 and led it to its acquisition by Grace Hill in May 2025. They have since moved on. The engineers and data scientists who built the platform with them, several going back to Enodo and Walker & Dunlop, carry the work forward.
Grace Hill acquired HelloData to bring real-time market data into its performance solutions for multifamily. Together we are building the data decision layer for the 500,000+ multifamily professionals on Grace Hill's platform.


Our Data
The benchmark for enterprise-grade multifamily data
HelloData surveys 35M+ units across 2.6M+ properties every day, and every figure is drawn from publicly available sources. Four things set the data apart:
Daily Market Rent & Concessions Data from Millions of Properties
Our AI-driven web crawlers index 150,000+ property websites and several internet listing sites every day, surveying 35M+ units with detailed unit-level rents and granular historical concession data.
Rent Surveys in Under a Minute
Pick a property and HelloData identifies its closest comps and surveys their rents, concessions and availability down to the unit level, in less time than it takes to open a spreadsheet.
The New Gold Standard for Real Estate Data Sources
Every figure comes from publicly available sources. Our algorithms use the latest advancements in AI to clean and reconcile property data automatically, so your team can make investment decisions faster and more confidently.
Unique Real Estate Datasets and Real-Time Market Intelligence
From analyzing rent concessions and calculating effective rents, to analyzing finish quality and over 200 unique amenities with computer vision, we deliver proprietary real estate data that no other provider can offer.
We transform real-time multifamily data into powerful insights. Our commitment to accuracy and innovation is reflected in every figure we display, in the platform and through our APIs.
