The Data Decision Layer for Multifamily

HelloData is an automated market analysis platform for the multifamily industry. It analyzes real-time data from 150,000+ property websites and public datasets to identify your closest comps, survey their rents down to the unit level, and optimize pricing.

Trusted by 30,000+ multifamily professionals, including leaders of the NMHC Top 50.

HelloData Rent Comps report for a Tempe, AZ apartment community: comp map, similarity scores, leased percentage, exposure and unit-level asking rents for the subject and its closest comps

What our customers say

“Their support is phenomenal, they always make sure to respond to all of our inquiries within the hour.”
Jordan B.Director of Business IntelligenceReview on G2
“Love how quick they are to respond to the chat as well as how open to feedback they are in consistently improving things.”
Penny S.Director, Multifamily Real EstateReview on G2
“The platform is cost efficient, onboarding was minimal, and customer support provides quick assistance, and the excel exports are also user friendly.”
Will F.VP of Asset ManagementReview on Revyse

Our Story

Quantifying the drivers of real estate value for over 10 years

Our team has spent more than a decade building machine learning and AI products that help real estate professionals make data-driven decisions.

We've worked with investors, brokers, lenders and PropTech companies to learn what drives value in real estate, and build intuitive, explainable algorithms that deliver measurable efficiency.

Marc Rutzen, Tim Gamble and Nico Lassaux founded HelloData in 2023 and led it to its acquisition by Grace Hill in May 2025. They have since moved on. The engineers and data scientists who built the platform with them, several going back to Enodo and Walker & Dunlop, carry the work forward.

Grace Hill acquired HelloData to bring real-time market data into its performance solutions for multifamily. Together we are building the data decision layer for the 500,000+ multifamily professionals on Grace Hill's platform.

HelloData co-founders Tim Gamble, Nico Lassaux and Marc RutzenHelloData co-founders Nico Lassaux and Tim Gamble

Our Data

The benchmark for enterprise-grade multifamily data

HelloData surveys 35M+ units across 2.6M+ properties every day, and every figure is drawn from publicly available sources. Four things set the data apart:

Daily Market Rent & Concessions Data from Millions of Properties

Our AI-driven web crawlers index 150,000+ property websites and several internet listing sites every day, surveying 35M+ units with detailed unit-level rents and granular historical concession data.

35M+ Units Surveyed Daily
2.6M+ Unique Properties
U.S. Market

Rent Surveys in Under a Minute

Pick a property and HelloData identifies its closest comps and surveys their rents, concessions and availability down to the unit level, in less time than it takes to open a spreadsheet.

<1 Min Avg Survey Time
Automated Comp Selection
Unit-Level Rents

The New Gold Standard for Real Estate Data Sources

Every figure comes from publicly available sources. Our algorithms use the latest advancements in AI to clean and reconcile property data automatically, so your team can make investment decisions faster and more confidently.

100% Publicly Available Data
Precision Data Cleaning

Unique Real Estate Datasets and Real-Time Market Intelligence

From analyzing rent concessions and calculating effective rents, to analyzing finish quality and over 200 unique amenities with computer vision, we deliver proprietary real estate data that no other provider can offer.

Concession Extraction
Building Quality
Outlier Detection
Amenity Detection
Floor Detection

We transform real-time multifamily data into powerful insights. Our commitment to accuracy and innovation is reflected in every figure we display, in the platform and through our APIs.

HelloData Weekly Market Activity chart: leased units per week by bedroom type for a Tempe, AZ apartment community and its rent comps, with a leased-units-by-property table beneath
HelloData hand logo market surveys