January 2024 Platform Updates

Published by
Marc Rutzen
on
January 18, 2024
January 2024 Platform Updates

Quick Update: In 2023, we launched HelloData with a team of three in a less-than-ideal market for PropTech startups. We didn't hire a big team, and we didn't raise money - we just focused on learning our customers' needs and building the best product for multifamily real estate analysis.

Now we have over 80 companies using the platform, including several of the NMHC Top 50. We're profitable, growing, and regularly releasing game-changing features for multifamily investors and property managers. 2023 was incredible - here's to an even better 2024!

New Feature: Historical Rent Trends

Check out the demo video to see it in action

Historical Rent Trends Graph

We just released a new historical rent trends graph that shows the min, max and average asking and effective rents among your selected comps. The new format makes it easy to see where your property sits relative to the market, and users can toggle individual comps on or off to show relative performance.

In January, we're working on adding submarket level analytics to the platform, including a searchable map with filters and detailed market stats. Stay tuned!

New Feature: Excel and PDF Exports

Export market surveys in a stylized PDF in seconds

HelloData PDF Export

One of the most frequent requests we've received from customers has been a well-formatted PDF report to share market surveys with owners and investors. Now the wait is over.

We just released a new PDF export that mirrors the format of our Excel export, including dynamic charts to show rent levels among your closest comps. Just use the dropdown at the top of the interface:

Export dropdown in HelloData showing Excel and PDF options beside the Share and Edit buttons

Marc Rutzen

Marc co-founded HelloData in 2023 and led the company as Chief Executive Officer. He has since left HelloData. Before that he spent five years in real estate, launched Enodo, a multifamily predictive analytics startup, and sold it to Walker & Dunlop (NYSE: WD) in 2019. He stayed on as Walker & Dunlop's Chief Product Officer, building technology that cut its underwriting times by more than 30%, before leaving to start HelloData. Marc holds a Master of Science in Real Estate Development from Columbia University and is a licensed managing broker in Illinois. Outside of work he enjoys reading, running and spending time with his wife and four children.