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PropTech Playbook

What Apartment Data does HelloData Provide?

HelloData provides AI-powered, daily-updated apartment data—including rents, availability, concessions, comps, pricing recommendations, expense benchmarks, and amenity insights—to help multifamily professionals automate market surveys, optimize pricing, and underwrite more efficiently.

June 3, 2025

What is Net Retention Rate (NRR) for Startups?

Net Retention Rate (NRR) measures how much recurring revenue a startup retains from existing customers over time—including upsells, downgrades, and churn—and reflects the strength of customer growth and product stickiness.

May 8, 2025

What is a "Bake Off" in the M&A Process?

In M&A, a "bake off" is a competitive final bidding round where top buyers are invited to submit their best and final offers after initial LOIs are received.

March 28, 2025

Productivity Tips for PropTech Startups

Working from home for a SaaS PropTech startup like HelloData means you’re juggling data, product development, client interactions, and content creation. The right keyboard shortcuts can significantly improve efficiency. Here’s a list of the most useful shortcuts, categorized by common tasks.

March 14, 2025

How Much Working Capital Does a PropTech Startup Need in an Acquisition?

The working capital needed in a PropTech startup acquisition typically ranges from 0.5x to 3x monthly operating expenses, depending on the business model, buyer expectations, and deal structure, with prepaid SaaS models requiring less and enterprise or transactional models needing more.

February 27, 2025

What is a Capital Intensity Ratio?

The Capital Intensity Ratio (CIR) measures how much capital investment is needed to generate revenue, with lower ratios (e.g., 0.2 for a PropTech SaaS) indicating an asset-light, scalable model, while higher ratios (e.g., 1.0+ for traditional real estate firms) reflect greater capital requirements and lower scalability.

February 20, 2025

What is a Cash Coverage Ratio?

The Cash Coverage Ratio measures a company's ability to pay its interest expenses using available cash flow, calculated as (EBIT + Depreciation & Amortization) / Interest Expense, with higher values indicating stronger financial stability.

February 20, 2025

Equity Sale vs Asset Sale: What's the Difference?

An equity sale transfers full ownership of a startup, including its liabilities, while an asset sale allows buyers to acquire select assets, minimizing risk but requiring more legal and tax structuring.

February 13, 2025

The Most Common Mistakes Made by PropTech Startups

The most successful PropTech startups go beyond data and dashboards, focusing on transparency, compliance, customer workflows, and pricing to drive adoption and long-term success.

February 11, 2025

What is a 409A Valuation?

A 409A valuation is an independent appraisal of a private company's common stock fair market value to ensure IRS compliance, set stock option prices, and provide safe harbor protection under Section 409A of the Internal Revenue Code.

February 11, 2025
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